Inside SystemAction: Meet our teams Test 1

Lifeplus-Wahoo burst into existence with a mission to bring young riders through the early part of their career and pave the way to the Women's WorldTour. Their original promise to 'Colour The Road' has remained ever since as a statement of intent. To race vibrantly. To bring life, energy and color to the races in which they compete.

The team's history has not been without tumult, but this is true of virtually every professional cycling team. There have been moments when it looked like Lifeplus-Wahoo might hang up its racing wheels for good. Now though, the organization is entering its ninth season in the professional ranks, with two Tour de France Femmes under its belt, a respected reputation for taking on the big names of the Women's WorldTour and a 2024 race calendar packed with exciting opportunities and targets.

To bring life, energy and color to the races in which they compete.

As the official apparel partner, MAAP will be supplying Lifeplus-Wahoo with elite, race-proven cycling kit and performance-engineered casual apparel for this season and next, launching the team's new race kit last month at the Tour Down Under. Pairing Lifeplus-Wahoo's mission to color the road and MAAP's desire to push the frontiers of cycling, along with the youthful, high-performing mindset of both organizations, it's a natural partnership – one that will undoubtedly serve to help propel the sport forward.

Together, Lifeplus-Wahoo and MAAP aim to be a meaningful force in the larger effort of working to challenge traditional norms, break down stereotypes and foster a more inclusive environment in the sport. Outside the racing, MAAP and Lifeplus-Wahoo will also be working on some cool projects to broaden the appeal of cycling.

Into the swing Down Under

Lifeplus-Wahoo burst into existence with a mission to bring young riders through the early part of their career and pave the way to the Women's WorldTour. Their original promise to 'Colour The Road' has remained ever since as a statement of intent. To race vibrantly. To bring life, energy and color to the races in which they compete.

The team's history has not been without tumult, but this is true of virtually every professional cycling team. There have been moments when it looked like Lifeplus-Wahoo might hang up its racing wheels for good. Now though, the organization is entering its ninth season in the professional ranks, with two Tour de France Femmes under its belt, a respected reputation for taking on the big names of the Women's WorldTour and a 2024 race calendar packed with exciting opportunities and targets.