Laila Jiménez: the power of words and images

• You're a very recognizable face on television. What do you enjoy most about being in front of the camera?

The daily connection with someone you never see but whose home you always seem to visit. Someone you look directly in the eyes even though you don't know them, and with whom you share information, debate, stories… No matter how many miles separate you, that camera always brings closeness. And I also enjoy being there because, as a child, I was extremely shy and would turn red when I spoke in public, I'd break out in hives… And that, surprisingly, disappeared with the camera.

• What moment in your career do you feel has particularly marked you as a professional?

The Barcelona and Nice attacks. Both left a deep mark on me. The first because it was my city, my people, and my usual route; the second because I had to witness death firsthand and the pain of an entire nation. That experience profoundly changed the way I tell stories, and especially tragedies.

• Today the media is evolving very rapidly: what challenges and opportunities do you see for journalism today?

The main challenge is keeping up with all these rapidly evolving trends. Social media offers a wealth of opportunities to showcase oneself, to communicate, and to reach communities. It's a free and open window that didn't exist before. This same window allows many people to approach media outlets and journalists to tell their stories, denounce situations, and so on. And that was much more difficult before. Of course, we must consider the risks involved, such as fake news, AI pitfalls, and all the challenges that come with them. But even so, it's a train we must board, and from it, fight against disinformation, hoaxes, and biased news that so polarize our society.

• Which women inspire you within the world of communication and beyond?

The first woman who inspires me is my mother. Her effort has fueled my own. Then there are the women I've worked with throughout my life, those with whom I've shared struggles, glass ceilings, experiences, and inequalities. In terms of communication, I admire women like Almudena Ariza, Oriana Fallaci, new generations of correspondents like Laura de Chiclana, and columnists like Lola García.

• Have you ever had an embarrassing experience because of your outfit choice?

Once, I went to the premiere of a show where there was a specific dress code that I didn't have. So, I improvised at home, saying it was part of a costume, and everyone kept asking me where I got it. I didn't know how to explain that it was from the corner store!

• What is the oldest item of clothing you own that you haven't thrown away yet?

I have many clothes that are over 10 years old that I still wear every day. Trousers and, especially, jackets. I have a leather trench coat from about 15 years ago, the kind that are "back in style" now, but this one is originally vintage.

• A style you (really) identify with

In a comfortable yet polished style. I like suits, combining blazers with more casual pieces. I like mixing classics with bolder, seasonal items. And a classic for me is heels.  Shoes are always an essential part of my look.

• What changes would you like to see in the fashion industry? Are you someone who takes the time to analyze what you buy, or do you just go along with fast fashion?

Unfortunately, and all too often, we are swept away by fast fashion. I would like to talk about more sustainable, more environmentally friendly fashion. We are talking about an industry that has a huge impact on our environment. I would like to see a change in mindset among the people who are leaders in the sector. I hope they will embrace the idea that you can repeat outfits, the idea of ​​recycling, and extend traditions like swapping clothes with friends. That each garment can have multiple uses and multiple lives.

• What do you wear, for example, to a TV show rehearsal?

My everyday clothes. As I mentioned, I usually wear heels and clothes quite similar to what you see on screen.

• What's your guilty pleasure in fashion? (that treat you never deny yourself).

A leather biker jacket.

• What's your go-to item of clothing when you "don't know what to wear"?

A pair of jeans can always be elevated with a special garment, a heel… and of course, a biker jacket!

• When you travel, do you prefer hotels or apartments? Do you prefer to drive or be driven?

I'm a breakfast person, haha. If I'm staying in a hotel or apartment that includes breakfast, the first thing I'll do is buy breakfast. Enjoying a leisurely breakfast is a real pleasure. And, without a doubt, I'm a better co-pilot.